Ethical Influences on Public Relations
Focusing right and wrong rather than legal and illegal
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories ofEthical Action -- Chri
ethical problems of organizational culture
In 2002, government privatized a public enterprise of KT for strengthening competitiveness ofcommunication business. Although KT was privatized for change, KT’s overall culture had vestiges of public enterprise yet. There were lots of request for executive appointment and also they often employ people through the nepotism. These problems cut off comm
Ⅰ. 사회복지사의 전문적인 속성
Greenwood(1957)는 어떤 속성을 갖춘 직업이 전문직이 될 수 있는가에 관해 다음과 같이 나누어 설명하고 있다.
1. 체계적 이론(systematic body of theory)
전문직과 비전문직을 구별하는 요소는 우월성을 갖춘 기술(skills)의 사용여부이다. 중요한 것은 이러한 기술이 체
of the corporation. To develop one’s strategy heroes of the company is very important for the leadership and the culture adjustment, and organizational communications.
Organizational Heroes
Thus, Nexen Tire has a company heroes in Nexen tire are Byung-Woo Lee as vice president sales division, Hyun-Bong Lee, and Nexen’s CEO Hong Jong Man. They focus on enlarging domestic sales and global m
of the stakeholders. U.S. authority "The organization of helping companies to implement CSR strategies of organizations" (Business for Social Responsibility) defined CSR as: through the observance ofethical values and human, community and respect the natural environment, and achieve the commercial success.
Currently, what generally acknowledged the corporate social responsibility concept is: w